As a consumer futurist, Stella Gianotto works with brands to predict what their customers will think, do, want, and need in the future. She then recommends the best strategies or implementation for brands to succeed in this brave new world. Stella’s insights on branding, consumer behaviour and marketing are keenly sought after, thanks to her expert knowledge gleaned from more than 25 years’ experience in the branding industry. During that time, she’s delivered over 1,000 brands globally as the Creative Director behind Brand for Brands. She’s also received multiple business awards, including Best Designer, Best Design House, and Best Brand Agency Sydney 2019. Stella has made numerous media contributions over the years, including with SME TV, Daily Telegraph, Business Daily and Retail Biz. She’s also contributed to several books, including Keeping Retail Alive, Marketing Brands Made Easy, Social Media Marketing: Write Up Your Tweet and Well Spun: Big PR and Social Media Ideas for Small Business.