Hi, I'm Peter, an ex-professional stage actor turned story-driven marketing expert. After initially looking for a side hustle to support me when I wasn't "treading the boards", I fell unexpectedly in love with the world of story-driven direct response copywriting and marketing. Since then I've combining my lived experience of acting, directing and teaching the greatest stories known to western culture... with marketing strategies that nurture dream customers so they become buyers. Using stories in the right way, "sales" turns into an honest conversation to qualify and help people make the best decision for them, with zero low-brow pushy sales tactics needed.