Catherine is the Managing Director of Velisha Farms and oversees several Victorian growing operations as well as our large packing facility in Werribee South, employing a large staff across all facets of vegetable production. Catherine is the third generation of her family to embark on a career in the horticulture industry. Her father Veli Velisha was a vegetable grower who traded in the wholesale market until Catherine took over the reins in 2017. Since then, in addition to the Werribee South operation which continues to grow broccoli, cauliflower and iceberg lettuce, she has acquired land in Tatura in northern Victoria to grow zucchini in the summer and brassicas throughout winter. Another farm at Caldermeade, 70 kilometres south-east of Melbourne, produces bunch lines including spring onion, kale, coriander, and parsley, as well as lettuce, celery, and brassicas throughout the year. Awarded the National Woman in Horticulture Award and AUSVEG Victorian Community Stewardship Award in 2021, Catherine appears on Channel 10’s My Market Kitchen and other TV, Radio and Print media regularly.