Jim Irving is a highly experienced corporate and SME sales leader and country/business unit business manager. His career runs in two stages. The first involved 30 years in the corporate space, all in the tech arena, going from door-to-door sales to being appointed as the UK CEO for a leading US software company. He turned around this, their largest subsidiary. He worked in over 25 countries around the world. Then he built his own consulting business working with SME's and startups. Over the last 15 years, he has helped over 40 of them to grow faster. Along the way, he has written the highly successful 'B2B Selling Guidebook' series, with his third book released in November 2021. His first two books have already won worldwide awards. Jim is a regular guest on podcasts around the world, from the UK to Europe, to South Africa to North America.