Welcome to the Evolvepreneur (After Hours) Show
I am your Special Host Richard Wray
Join me today where we dig deep with our guests and get you the best concepts and strategies to fast-track your business.
My very special guest today is Rich Kozak ...
This episode discusses branding and business clarity with guest Rich Kozak, an experienced branding consultant. Rich emphasizes the importance of defining a clear brand identity through unique language and positioning yourself to make a positive impact. He recommends finding what brings you joy and defining your brand to achieve the highest impacts for others. Rich's process involves 7 steps to ensure branding aligns everything a business says and does. He helps clients get credit for what makes them stand out and avoid wasting money on unclear marketing.
Key Moments:
- Rich Kozak is a branding expert with over 40 years of experience helping companies and individuals define their brands through a process of gaining clarity.
- He emphasizes the importance of clarity in defining what your brand stands for through its unique language and positioning.
- Key aspects that make a brand come alive include unique language, congruence with the brand's core values, and positive recognizability.
- Rich helps his clients focus on the impacts they want to have and defines their brands accordingly so they stay aligned with their purpose.
- Authenticity is important - brands should do things that feel genuine and don't conflict with their core.
- People sometimes realize later in life they want to pursue their passions, and the internet allows pursuing many interests virtually.
- Failure is an opportunity to learn and improve, not something to be afraid of. How you respond is more important than what happens.
- Paying experiences forward and helping others is a motivator for many entrepreneurs Rich works with.
- Defining an "umbrella brand" can help encompass all someone does under a clear overarching identity.
- Rich hosts summits and events to help others gain clarity and define their brands successfully.
About The Show
Evolvepreneur (After Hours) Show features guest stories about entrepreneurs and their journeys from startup, growth to success.
If you're looking to succeed with quick start concepts for online entrepreneurs, this brand new show reveals how startup entrepreneurs or someone looking to start, grow or reboot their online business can understand how to create specific strategies to build their list, make offers and connect with their best buyers.
We want to help entrepreneurs make a real difference and navigate the messy world of startup or re-launch.
Also, visit https://evolvepreneur.app/podcast/show to grab your free copy of #1 International Best Selling Book "Evolvepreneur Secrets for Entrepreneurs".
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Want to be a guest on the show?
Apply here: https://evolvepreneur.app/page/guestapplication
Sponsored by Evolvepreneur.app—"Your All In One Business System".
